leading music label, announces its
multimillion dollar equity
investment partnership with
KUPANDA HOLDINGS. Mavin is
focused on scaling operations to
meet the rapidly growing
international demand for African
music, on growing its roster and on
strengthening its services across
A&R, touring, marketing,
distribution, publishing and
partnerships.
“Our mission is to grow Mavin
Global into the music powerhouse
of Africa”, explains Michael Collins
Ajereh a.k.a Don Jazzy, Mavin
Global President and Founder. “By
collaborating with artists, African
creatives, local and international
partners, we can become a globally
recognized household name and the
go-to platform for connecting
African music with the world.”
Mavin is home to iconic African
artists like Tiwa Savage and Korede
Bello. Since its inception in 2012,
Mavin has been an industry leader
in leveraging digital platforms like
Youtube, Twitter and Instagram,
both to reach local audiences and
grow significant fanbases among the
African diaspora in the US, Europe
and UK. This investment will enable
the company to strengthen this
advantage as it develops brand
partnerships that support its artists’
values and stories.
“With the resources and operational
capacity Kupanda Capital brings
along with its investment, Mavin is
now ready to grow our artist roster
and facilitate partnerships at a
global scale. We are looking to build
an institution that will support the
fantastic creative ecosystem in
Africa, and move Afrobeats to the
forefront of the global industry,”
said Tega Oghenejobo, Chief
Operating Officer of Mavin Global.
Nigeria is the most populous
country in Africa with a population
of 180 million, and its music
industry is projected to grow rapidly
with increasing smartphone
penetration and the popularity of
Youtube, Twitter, Instagram and,
increasingly, digital streaming
platforms. Across Africa, in cities
like Lagos and Abidjan, the market
for live shows is increasing as well.
Meanwhile, according to the most
recent publicly available data from
industry trade body, IFPI, the global
recorded music market grew by
8.1% in 2017, reaching $17.3 billion
that year on the strength of digital
streaming revenue. That growth is
expected to have continued in
2018,presenting an excellent
environment for Mavin to market its
music globally.
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“Between Don Jazzy’s leadership in
defining the sound of modern
Afrobeats and developing top
African artists, Mavin Global has a
unique advantage and opportunity
to build the record label that will
accelerate the promotion of African
popular music to the world. We are
impressed by the Mavin team’s
experience and are pleased to
partner with them in their next
phase of growth.” said Bobby
Pittman, Co-Founder and Managing
Partner at Kupanda Capital.
“This partnership is an excellent
opportunity for us at Kupanda
Capital to deploy our business
building capabilities alongside our
data-driven knowledge of the
African consumer to scale Mavin’s
operations across Africa, and
globally.” said Linda Oramasionwu-
Leverette, Co-Founder and Partner
at Kupanda Capital.
Korede Bello, whose global breakout
hit “Do Like That” has been
streamed over 200 million times
worldwide, is among the artists
enthusiastic about the partnership.
“I’m overjoyed to be part of this
new era for Mavin. With the support
of this team, I’m excited to release
new music for my fans and connect
with even more music lovers across
the world.”
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