Here’s Your Strategy:
Drumroll, please. Here’s a simple content marketing strategy you can start right away:
Write down your mission statement
Your mission statement doesn’t have to be a lengthy statement. Craft a one sentence mission statement that you can refer to frequently. If your content doesn’t line up with your mission statement, then tweak it until it does.
Start a blog
You need to start a blog because it’s the foundation of your content marketing strategy.
If you don’t have a blog yet, I recommend creating at least 10 posts before you start promoting your blog or shopping for guest post opportunities.
Not sure what to write about? Find out what’s trending by checking out BuzzSumo or Reddit for the keyword/ topic you’d like to associate with your brand.
Remember to optimize your posts for SEO by choosing blog titles that match search engine queries. Also, shoot for posts that are at least 1,000 words. Why? Google and other search engines like longer posts. They’re more likely to promote a longer blog post versus a shorter one because the chances are greater that post is the authority on the topic.
For additional reading, check out this post: Fix Your Blog’s Conversion Rate Starting With Low Hanging Fruit.
Guest blog
Guest blogging may not earn you link juice, but it gets you in front of other audiences. You can optimize your bio to drive audiences back to your website. You can learn more about guest blogging to increase site traffic here.
Create social media accounts
It’s time to dust off your social media accounts (I’m talking about the ones you haven’t posted on since 2014) and get active again.
You have to start somewhere, and the best place to start is on either Facebook, Twitter or LinkedIn, depending on your business type. Highly visual businesses (such as photography studios and fashion shops) may find Instagram a better option. But no matter where you start, start you must.
Social media is where the magic happens. Let’s face it, competing for first page domination on Google is hard, but you can definitely streak past your competition on social media.
I recommend focusing on one or two social media channels, at the most.
To make life easier for you, create a queue of posts all at once and then use a scheduling tool to automatically post on your behalf.
For that, I recommend Edgar.
Although I love Buffer, I’m starting to see the beauty of Edgar. Edgar takes all of your content and posts it on a schedule you choose, but then it recycles old posts so your queue is never empty.
Create a content calendar
Have a plan in place for your blog and your social media posts. This is a living calendar where you add titles or topics for posts along with days and times for publishing these posts.
Create a landing page
Landing pages are an essential part of your content marketing strategy. You’ll use landing pages to greet your new visitors from your inbound marketing efforts, including paid ads on Facebook, other social media, and search engines.
Get started with our easy to use landing page builder here.
Focus on email
Email marketing is a big part of content marketing. You’ll use the inbox to promote and educate. And what’s so great about email is that it’s permission-based making it the next natural step in your relationship with your audience. You reeled them in with a blog post, a brilliantly copywritten landing page or anenticing Facebook ad. Now, you can seal the deal with an engaging email campaign.
To get them in, create a killer email opt-in. We’ve discussed this at length on this blog post:
Don’t Do It Alone
Content marketing is not a solo sport. It takes a team to do it successfully. You need someone to come up with the content, to write the content, to edit the content, to post the content and to market the content. You may get lucky and find one person to take on all of those responsibilities, but often times, you’ll have to hire separately for at least the writing, editing and marketing parts.
In all likelihood, you’ll need at least three different people, or you could hire a content marketing team to do it for you.
Do Not Give Up
If I ever got the nerve to climb Mt. Everest, you know what I’d say at the top of the world? “Don’t give up on content marketing!”
Knowing me, I totally would. And here’s why:
Content marketing takes a long time. It’s not a “get rich quick” scheme. It takes months (if not longer) to see the fruits of your labor. But, don’t let that discourage you. If you stick with it, you will see a lift eventually. So, stick with it!
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