Adrenaline
Nov 12, 2018 | Business Vision
Statement | 0 comments |
Author: Naomi Simson
Adrenaline business
acquired by BRG
David Anderson and I, as co-
founders of The Big Red Group,
are pleased to announce we
have acquired the business of
Adrenaline in Australia. The team
have joined us and and is
thriving in their new location in
Sydney city with their colleagues
from the broader Big Red Group.
This is the next exciting
step in our
entrepreneurial journey.
Adrenaline has, to date, served
more than a million experiences
to customers, with a primary
focus on action and extreme
sports. In addition to serving
adventure seekers via its
website, Adrenaline ‘adventure
consultants’ also design and
implement team building
activities for businesses.
This acquisition significantly
complements existing Big Red
Group businesses:
Redii.com shifts people’s
experience at work through
reward and recognition
programs
RedBalloon delivers gift
experiences to consumers and
businesses across Australia
and New Zealand
Marketics transforms digital
marketing through Albert AI
marketing technology.
As a combined group, the BRG
is the largest online experience
retailer in Australia, and is
estimated to be the third largest
pure play gift experience market
place in the world. We’re proud
to have achieved such scale in a
relatively small market, and are
excited by the opportunity to
grow this influence on an
international stage in the months
and years to come.
We see momentum and demand
building for experiences that
serve different purposes for our
customers – from gifting to
team events, bucket lists, travel
and the ‘things to do’ market.
We acquired Adrenaline as a
step forward in the multi-brand
strategy, we can expand our
range to appeal to different
audiences with different
experience needs.
The BRG works with
approximately 3000 experience
supply partners across Australia
and New Zealand, many of them
small businesses. As experience
aggregators, the BRG offers its
partners another distribution
channel, delivering repeat
customers, brand reach and
world-class technology as part
of a shared service portfolio.
BRG is Australian owned and
operated, and when people
choose to buy from one of our
brands they are supporting a
broader community of small
businesses.
In FY19 BRG will deliver an
experience every minute, and we
have aspirations to serve an
experience every second,
somewhere around the globe.
It’s busy times ahead as we shift
the way people experience life
so we officially welcome
Adrenaline into the BRG fold.
And suggest this year is the year
to break with tradition and buy
experience gifts.
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