Biodun Shobanjo is The Advertising Man of All
Time.
Biodun Shobanjo, founding managing director of
Nigeria's leading advertising agency, Insight
Communications and Chairman of Troyka Holdings,
has been honoured with the award of The
Advertising Man of All Time by The Sun Publishing
Group. At an elaborate and glamorous event held in
Lagos on Friday, 11 October, 2013, the marketing
communication impressario was joined by industry
leaders, professional collegues, friends and family
to receive this one of its kind and first of its kind
award specially designed for titans of industry.
In his acceptance speech, Shobanjo has charged
advertising men to assume the mindset that will
place Nigeria on the global stage of advertising
practice and creativity. According to him “The globe
is one stage now and everyone aspiring for success
must have his/her sight set on conquering the
world. I charge my colleagues in the advertising
profession to take on this mindset so that Nigeria
can be ably represented in the profession at global
stage".
“It requires passion and diligence. I have
encountered much skill. Please spice it up with
passion and commitment so that Nigeria can earn
her deserved place in advertising in the comity of
nations.” He added.
Speaking further, Shobanjo while commending The
Sun newspapers for the award, acknowledged
professional colleagues, lieutenants and rivals for
supporting him and making his march to success in
advertising possible. He charged the current crop of
advertising professionals to spice their skill with
passion and diligence to stand a chance of realising
full potentials.
Speaking, Managing Director, The Sun Publishing
Limited, Tony Onyima, said “it was an easy
decision to bestow the Advertising Man of All
Times Award on Biodun Shobanjo because of his
indelible footprints on the sands of advertising in
Nigeria and indeed, Africa. You can see from the
turn out of the leading professionals that this man
is worth the honour. I am very satisfied to be
associated with appreciating the efforts of a living
legend.”
Present at the Award ceremony were the crème de
la crème of the integrated marketing
communications industry in Nigeria, including the
current president the Association of Advertising
Agencies of Nigeria (AAAN) and the executive
governor of Oyo State of Nigeria, Abiola Ajumobi.

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