Why Content Marketing?

It’s all about dollars and sense.

Image Courtesy of Giphy

Content marketing costs less than half of other types of marketing, such as cold calling or commercials and, in the long run, it’s more effective. When combined with paid ad strategies on Google or Facebook, you can raise brand awareness exponentially faster than with traditional marketing strategies.

Content marketing also does wonders for search engine optimization (SEO). Search engines thrive on fresh, new content. When you add valuable resources to the interwebs, you’re more likely to get promoted by search engines, especially if you can get people to read and share your content.

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