Monday, March 18, 2019

By okechukwuvitusblog March 18, 2019 Leave a Comment
What is Content Marketing?
Content marketing is a marketing strategy where you produce free content for the purpose of generating leads and engaging your current and former customers. It’s a multi-pronged marketing approach that includes:

  • Articles
  • Blog posts
  • Case studies
  • Content curation
  • eBooks
  • Email marketing
  • Forum posts
  • Guest posts
  • Industry news and updates
  • Infographics
  • Interviews
  • Online presentations
  • Podcasts
  • Press releases
  • Q&A sessions
  • Slideshares
  • Social media posts
  • Webinars
  • White papers
  • Videos
  • Vlogs

And the list goes on.
Content marketing is about two things: knowledge and trust. First, you’re giving your readers information on topic(s) that they care about. They have a pain, you have a remedy. But it would be a mistake to think of content marketing as a direct sales pitch.
Content marketing is a long-term marketing strategy where you build trust with two parties: your prospective customers who aren’t ready to buy just yet, and your current/ past customers who you want to keep on the hook.
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