WRITE AND GET TRAFFIC TO YOUR
WEBSITE
If he likes to work in the comfort and
privacy of his own home wearing just his
birthday suit, that's fine. The problem is
that further on in this story, the
neighbour says: "I see you through this
window (she points) every single
morning. You're right there on the couch
when I get up. Right there when I go to
work. And more often that not you're
right there when I get home.."
What are we to make of this? Is the
author an exhibitionist who likes to
cavort naked in front of a window on a
daily basis? Is the neighbor a voyeur or
just a very liberal minded person? Does
this scene take place in a naturist colony?
Actually, if it was a naturist colony he
would have been comfortable in the buff
and wouldn't have been "scattering"
himself in paragraph 1. My answer would
be none of the above. It's my belief that
whoever put this copy together simply
forgot the reference to needing to put
clothes on in the first paragraph. This tells
me the story is the invention of someone
who has not had the experience described
and has not pictured the whole scene
I should also say that on the website in
question it says "often that not" (as above)
instead of "than", it isn't a typo by me.
Would the website owner be pleased that
potential customers become sidetracked
by thoughts of him being naked in full
view of his neighbors? Of course not, he
wants them to focus on his product and a
good copywriter will know exactly how to
do that. Simply visit to www.private-
labels-empire.com .If you are less than
fully confident of your ability to produce
good advertising copy, hire a professional:
a professionally written sales letter will
pay for itself over and over again.
If you do employ a writer to ghost write
your own story, make sure you provide
plenty of detail to bring the story to life.
You want a production in glorious
Technicolor not sepia and the writer will
need real details of your experience to
make the story seem personal. When you
have the finished article, give it to a
couple of trusted friends and get their
opinions and criticisms so you can decide
if any editing is required before
publishing. To know more logon to
www.10steps-to-killer-web-copy.com .I
just saw a website where the owner,
somewhat self-importantly, stated that
few companies would receive his "world
renewed" seal of approval. Where were
his friends when he was adding this
masterpiece to the Internet?
If you want to use a long sales letter on
your website, it's usually best to relate
your own experiences because people like
true stories. If you think that's too boring,
at least be creative in your composition
because it won't be too long before your
potential customers have seen so many of
these badly cloned efforts they won't be
fooled by any of them

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