MARKET
At the time of this writing, the country is
facing real and growing fear … on Wall
Street and on Main Street. The Congress,
without shame, has passed the bailout
plan along with a whole bunch of pork. In
other words to get enough votes,
individual members of Congress traded
their "conviction" for their pet projects
designed to do what … get more votes and
insure their own political longevity. This
is Democracy?
So what can you do? I say control those
things that you and only you can control;
your business and for the purposes of this
writing your online business. For more
details go to www.mrx-interview.com
.Pay even closer attention to your
business. Analyze all areas of your
business. Don't cut cost just for the sake
of cutting costs. Concentrate on efficiency
... getting more done with less! Through
careful analysis you can always increase
your efficiency and productivity in all
areas of your business ... sales, marketing,
customer service, finance and accounting,
manufacturing, research and
development.
1. The former involves "coming at the
potential customer" almost always when
not welcome. These methods are
considered wildly successful if just a
success rate of 1 in 200 is achieved ... not
very efficient or cost effective.
2. The latter involves the targeted
visibility achieved through Google, Yahoo
and the rest where the potential customer
initiates the contact at a time and place of
their choosing. They are ready when they
decide to search for your products and
services. Predictably, the success rate is
much higher than, sometimes as high as
15-20% if your website is easily found and
is further optimized for converting the
visitor.
Being found by those potential clients and
buyers at precisely the time and place of
their choosing … where else in the world
can you more efficiently get the highest
quality, the most qualified new business?
While traditional advertising uses a wide
and inefficient net to hopefully reach the
right buyer mainly by the math of a tiny
percentage of the market that will see
your ad, open your mail, answer your
phone call at precisely the time they are
interested and ready to actually act,
Internet Marketing is targeted and Search
Engine Visibility in the organic or natural
listings is only seen by the buyer when
they want to see you. How many times
have you called on a prospect or
advertised traditionally where the buyer
says "I'm amazed, I was just about to call
you" … very rare, indeed. ALL searches
that find you on the search is amazing in
that you are being found exactly when it
is "at the top of their list" of things to do.
So, if you find that your marketing dollars
are restricted and therefore more precious
than ever, you need to make the most out
of every marketing dollar. So cut the
inefficiency of traditional advertising and
focus your marketing dollars on targeted
traffic through the power of the internet
and specifically the search engines. For
more help go to www.website-
conversion-mastery.com .My message: In
these troubled times, the best investment
you can make is in yourself and in your
business. Focus on efficiency and
productivity to maximize your
profitability. Yes, cut costs where you can;
but stay on offense more than on defense.
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